I recommend keeping track of the ages of your students in your metrics sheet because if you see a trend, you can act.

If you see that only 4 of your students are under 10, but they’re all your favourite students, you can market more towards the parents of younger students. If you see that you have 10 students in their late teens who are about to go off to college and graduate from your studio, you’re going to get ready to fill those spots.

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