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New students

Of course if we’re tracking enquiries, we also want to keep an eye on the number of students who actually sign up. There’s no point getting 500 enquiries every month if they’re all unsuitable for your studio.

If everyone is asking about Saturday lessons and you’re over there trying to fill up your Thursday spots (and you don’t even teach on Saturdays at all!) then you’d be better off without them. All you’re doing is wasting time on the phone or writing emails to folks who are looking for something you don’t offer.

Once again, your simple spreadsheet is going to come to the rescue. You’ll be able to see the trends and adjust your messaging accordingly.

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