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Ad Axe

If you don’t do any paid advertising for your studio, skip ahead to the next lesson.

But if you do, it’s time to ask yourself:

  • Is this advertising leading directly to new students?
  • How much is it costing on average per student sign up?
  • How long do these students stay in lessons and what’s the return on this investment?

No idea what the answers to these questions are? It’s time to start tracking where your enquiries come from and your student retention rates. You need to know whether your ad investment is worth it!

If these kinds of numbers confuse you, consider taking the Metrics for Music Studios course after this one.