We’ve talked a lot about building relationships throughout the ‘Know’, ‘Like’ and ‘Try’ phases of the funnel. But, really, all we’ve done so far is prepare the site for foundations.
Take it from someone who renovated a house with foundation-less extensions: Preparing and laying good foundations is incredibly important. (Yes, they seriously had just poured concrete on the ground in the back garden and then built some walls. The floor was literally sinking down in the middle as if there was an ill-fitting plug in the centre.)
If we stop our marketing efforts here, right after a student has signed up with our studio, we’re missing all the magic. This is where you can really make a difference if you understand the solid-gold marketing funnel. The first few months in your studio can set the stage for a student who stays for 10 years or more – or one who peeters out and disappears after a year or two.
We have so much to communicate to new families in our studio:
And so much more. You will have communicated the basic facts at your first meeting with the new student and their parent, but it’s hard to take in that much information at once. So, ideally you would remind them via email. The way I see it, we have 3 options here:
I think you can guess where my vote goes. 🤖Setting up email automation software to send out an onboarding sequence for new students is a great long-term investment in your studio’s marketing systems. I recommend Mailerlite for this and I have a tutorial on how to get it up and running in our Essential Email Templates series. (If you’re already using another app or software that you’re happy with, just go with that! Mailerlite is just a simple and free solution for those who need to get started.)
1. Write a list of everything you want to include in your new student onboarding email series and share it in the community.
2. Take a look at other members’ lists and tweak yours to include any ideas you like. (Remember to say thank you!)
3. Get your onboarding series ready by inputting My Music Staff/Gmail templates, setting up an automation in Mailerlite or using your system of choice.
Mailerlite has some great tutorials on their site here if you want to learn more and see what else this software can do.