Children ask this humblingly vulnerable question all the time but for us adults, it’s not so simple. The process of making a new adult friend usually involves:
I don’t think many of us think about the process this way, of course, but it’s roughly and broadly accurate. Most of us would balk or look around for the hidden cameras if a stranger walked up and asked to be our friend.
I’m not suggesting you join clubs or go to bars to try and pick up friends and then get them to enrol in music lessons. Ew. 🤢
But the type of marketing that many businesses do is the equivalent of that. You can’t push people to go out for coffee with you (or sign up for a first lesson) without them first getting to know and like you. And for them to like you they need an opportunity to build a relationship.
The trouble is, much like in real life, you don’t get to control where people get their first, second or third impression of you – it might be in the supermarket when you’re buying a mega sized tub of ice cream and you’re wearing sweaty post-workout clothes.
The difference with your business, though, is that you can control every aspect of it. You can make sure every page on your website is attractive and enticing, every Facebook post interesting and relevant, and every flyer showcases your superpower to its fullest.
You don’t want your customers to be your friends, but you do want them to build a relationship with your business. That requires multiple touchpoints.
Take a look at every place a potential customer might come across your studio right now – every website page, recent Facebook post, poster or online listing – and give it a quick once-over.
1. Choose the best and worst first impression example and add them to the discussion below with a note about why you chose those two examples. (Describe briefly if you can’t provide a link.)
2. Comment on at least 2 other members’ posts to tell them why you agree or disagree with their choices and give suggestions for improvement.